Paz Arroyo


 

Step By Step Guide to Applying Choosing By Advantages

Choosing by Advantages (CBA) is a collaborative and transparent decision making system developed by Jim Suhr, which comprises of multiple methods. CBA includes methods for virtually all types of decisions, from very simple to very complex (Suhr 1999).

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Why CBA is superior to other decision-making methods?

When it comes to the choosing problem, defined as selecting one and only one alternative (or a combination), the best of all, Choosing By Advantages (CBA) is a method that stands out from others. As explained in the previous blog, 4 types of Multiple-Criteria Decision-Making (MCDM) methods exist in the literature.

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Why Decision-making Methods Matter

“Among the most important of all the decisions the world's people will ever make are their decisions about how to make decisions, because their decisions about how to make decisions will strongly influence all the other decisions they will ever make. Therefore, by improving the way they make decisions, the world's people will be able to make substantial improvements in both individual and organizational performance. And this will improve their quality of life.” (Jim Suhr)

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Different Types Of Decision-Making Methods

Organizations make multiple types of decisions on a daily basis, such as: hiring people, selecting technologies, designing operations, etc. It is logical to think that different types of decisions will require different types of decision-making methods. These methods can yield different decisions, even using the same raw data. So, which one should you use?

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