What is Choosing By Advantages?
“Choosing By Advantages (CBA) is not an individual tool or technique. CBA is a decision-making system. It is also a decision making process, not just a step in the process.
Challenges with Learning and Applying CBA
There is significant variation in what people understand and portray versus what “CBA” actually is. More importantly, utilizing any CBA method incorrectly can lead to an unsound decision, which is exactly what we are trying to avoid with CBA to begin with.
The Five Phases of Choosing By Advantages
Most Choosing By Advantages blog posts, presentations and classes I’ve experienced largely cover the part of CBA of making the decision itself. If I were to speculate, that’s probably because that is the part of CBA that is most unfamiliar to people.