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There is significant variation in what people understand and portray versus what “CBA” actually is. More importantly, utilizing any CBA method incorrectly can lead to an unsound decision, which is exactly what we are trying to avoid with CBA to begin with.
Most Choosing By Advantages blog posts, presentations and classes I’ve experienced largely cover the part of CBA of making the decision itself. If I were to speculate, that’s probably because that is the part of CBA that is most unfamiliar to people.
Modern construction involves complex designs from multiple designers that are built by a cohort of trade partners. Effective flow from concept to design to construction involves continuous information exchange, decision making, and robust change management.