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There is significant variation in what people understand and portray versus what “CBA” actually is. More importantly, utilizing any CBA method incorrectly can lead to an unsound decision, which is exactly what we are trying to avoid with CBA to begin with.
Most Choosing By Advantages blog posts, presentations and classes I’ve experienced largely cover the part of CBA of making the decision itself. If I were to speculate, that’s probably because that is the part of CBA that is most unfamiliar to people.
Decision-making in the design process is multi-dimensional, involving various stakeholders with diverse perspectives and interests. This results in the need to undertake multicriteria decision-analysis (MCDA).
The construction industry remains one of the most hazardous industries in the United States in terms of the number of occupational fatal and non-fatal injuries. In 2014, 874 fatal work-related injuries were reported in the U.S. construction industry1.
Choosing by Advantages (CBA) is a collaborative and transparent decision making system developed by Jim Suhr, which comprises of multiple methods. CBA includes methods for virtually all types of decisions, from very simple to very complex (Suhr 1999).
When it comes to the choosing problem, defined as selecting one and only one alternative (or a combination), the best of all, Choosing By Advantages (CBA) is a method that stands out from others.
“Among the most important of all the decisions the world's people will ever make are their decisions about how to make decisions, because their decisions about how to make decisions will strongly influence all the other decisions they will ever make.
Organizations make multiple types of decisions on a daily basis, such as: hiring people, selecting technologies, designing operations, etc. It is logical to think that different types of decisions will require different types of decision-making methods.