Dr. Cecilia da Rocha is a Lecturer at the University of Technology Sydney (UTS) where she develops research on modularization, off-site construction, production flow, etc. and incorporates lean in undergraduate teaching activities. She is a member of Lean Construction Australia and New Zealand (ANZ) for the New South Wales (NSW) council.
Mass customization (MC) refers to the ability to provide (i) personalized goods and services with (ii) efficiencies similar to mass produced or standard products. These two seemingly conflicting goals are closely connected to value and flow.