Dr. Sergio Kemmer is Director of SK Consultoria e Treinamento (www.sergiokemmer.com). Sergio has more than 15 years of experience gained from working in both construction industry and academia. He has worked on a wide variety of projects in this time both in the UK and Brazil. Expertise in areas such as project and production management, collaborative planning, problem solving, and process improvement. He has been also involved in research on lean construction and has published several papers in the conferences of the International Group for Lean Construction.
Mass customization (MC) refers to the ability to provide (i) personalized goods and services with (ii) efficiencies similar to mass produced or standard products. These two seemingly conflicting goals are closely connected to value and flow.